Whether you’re sewing garments, quilts, or household items, choosing the right materials makes all the difference. With so many options available, knowing how to spot high-quality cotton flannel fabric before purchasing can save you time, money, and frustration. Here’s what to look for when shopping online or in-store.

Check the Fibre Content

Start by confirming the fabric is made from 100% cotton. While blends exist, pure cotton flannel is softer, more breathable, and ideal for items like baby products, sleepwear, or quilts. If softness and durability are important to your project, stick with natural fibres for better results.

Feel the Texture

When possible, touch the fabric. High-quality flannel should feel smooth and soft with a slightly brushed surface. It shouldn’t feel scratchy or stiff. Some flannel is brushed on one side, while premium versions are double-brushed, offering a plush finish on both sides.

If you’re shopping online, look for product descriptions that mention double-brushed or ultra-soft features. These usually indicate higher-quality material.

Check the Weight and Thickness

Fabric weight affects how it will behave when sewn. Heavier flannel is great for blankets or outerwear, while lighter flannel suits baby clothes and lining. A good-quality cotton flannel won’t feel flimsy or see-through. Instead, it should have a solid hand and a bit of structure without being too stiff.

Look for weight measurements in GSM (grams per square meter) if provided—this can help you compare options more accurately.

Look at the Weave and Finish

Closely examine the weave if you’re in-store or check zoomed-in product images online. A tight, even weave suggests a better-quality fabric that will resist pilling and wear. Avoid flannel that looks loosely woven or has visible gaps—it may not hold up after washing.

Consider Shrinkage and Colour Fastness

Cotton flannel tends to shrink, so pre-shrunk options are ideal, especially for wearable items. Also, check if the fabric is colorfast. High-quality fabric will hold its color well through repeated washing and use. Reputable suppliers will often note these details in the product description.

Choosing high-quality cotton flannel fabric is all about paying attention to fiber texture, weight, and finish. By knowing what to look for, you can feel confident in your purchase and create something that lasts—whether it’s for business, a gift, or your next personal project.